DocFind
Providing a stress-free experience for patients navigating healthcare.
DocFind is a mobile app that allows patients to quickly find a nearby doctor and schedule an appointments.
Role
Product Designer (Research, Wireframing, Sketches, User Persona, User Journey, Interaction Design, Visual Identity, Information Architecture, Design System, UX/UI, Usability Testing, Branding)
Team
Self Directed
Tools
Figma
Year
2023
Type
Interview Task
Background
DocFind is a new product concept designed from the ground up. Through competitor analyses, industry research and patient surveys I uncovered a clear picture of the patient experience navigating and accessing healthcare. Patients reported significant pain-points involving insurance, cost transparency and scheduling complexities and delays. These pain-points frequently deter or delay patients from seeking care, and many patients would rather go to urgent care or the emergency room rather than deal with the process of scheduling primary care.
Problem
Finding the right doctor and making an appointment is time consuming and frustrating for the patient. The waiting times are long and unsafe for the health.
The main objective for the app is to alleviate patient stress through transparency, simplicity, and ease.
The main project goal is to give users a more smooth and intuitive experience and obtain all their needs by the services offered. DocFind is an app that has simplified finding a doctor specialising is certain area and making an appointment easily from anywhere.
The goal
Saving time
People need an app that can save them time finding a doctor and wait in lines in front of the doctor’s office.
Accessibility
The entire process is organised through innovative solutions that simplify the process in real life.
Convenience
Users need a good, reliable app to create a better and healthier life for them.
Solution
Create an app that helps users find a doctor easily, read reviews of other patients and learn more about the doctor’s experience which make the people more confident with their choice. They can make an appointment easily in convenient for them time from anywhere which saves them time and stress.
Branding
I considered the goal of the app that is to encourage people to be more responsible about their health and reduce the stress of finding the right doctor and booking an appointment, to create branding and a simple UI kit.
The logo
Mimic the process of finding a doctor as the main goal of the DocFind app is to help users make an appointments easily.
The font
Lato was chosen, because it is neutral, yet friendly, trustworthy, and approachable.
The colour palette
Uses blue and green for a calm and safe feeling as harmony is a central theme for DocFind.
